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LPGA Tour is struggling to cope with Covid-19

The LPGA Tour, a professional female golf tournament system, is struggling with the epidemic caused by nCoV.

Since the beginning of the year, the LPGA Tour has had to cancel or postpone six events. After a series of three tournaments in China, Singapore and Thailand, the women’s golf system recently postponed an additional three tournaments in the US, including the first ANA Inspiration – major this season.

After the latest announcement about the suspension of the schedule last weekend, special agent Mike Whan immediately thought of 19 rookie golfers of the 2020 season, instead of the stars. Understanding their worries, Whan opened his cell phone and called everyone.

This is a challenging time for the women’s arena with 70 years of establishment history. A decade ago, Whan received the special envoy when the LPGA Tour had only 23 awards with a total fund of $ 40 million in 52 weeks. For 10 years, he drove a 50% increase in the number of events, an 80% annual bonus fund, and a 100% television coverage.

LPGA Tour affluent with prize fund reached more than 70 million for the new season. Officially opened in mid-January, this arena has only completed four tournaments and has been halted because of Covid-19 since mid-February.

An atmosphere of anxiety is taking place on the LPGA Tour, from administrative staff, golfers to partners, not only to the Board of Directors but the Whan leader. Their biggest concern is not being able to estimate the timing and number of additional delays as well as the consequences of this for the future of the LPGA Tour. And they saw preliminary damage.

Events such as Volvik Founders Cup this week, Kia Classic and ANA Inspiration in the next two weeks, almost completed the infrastructure for the tournament, but had to dismantle all because of nCoV. In addition, partners offering products or services and LPGA Tour investments “disbanded”, and the date of the reunion was unknown.

But the top management of LPGA Tour was uncertain about the endurance of the reserves before the complicated movements of nCoV.